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Designed specifically for men’s skin by Asim Akhtar, Kyoku for Men products combine cutting-edge skincare technology with effective natural ingredients, such as ginseng, green tea leaf, bamboo, chamomile and avocado oil.
Kyoku for Men incorporates ancient Japanese knowledge of the active properties in natural extracts with up to the minute scientific research, resulting in the ultimate luxury grooming line for the active urban lifestyle.
Asim Akhtar, creator of Kyoku for Men, was born into the world of skin care and beauty. His family has been involved in the beauty industry for nearly half a century and, coming from a childhood spent in and out of the laboratory, knowledge of skincare became a part of his DNA. Asim grew up with an insatiable thirst for iconic fragrances, cutting-edge products and pushing industry standards of technological innovation. He developed his first beauty brand at the age of 13 and has since assisted in the development of countless well known, market leading beauty brands.
It was this driving force that inspired him to travel the world in search of the most efficacious natural ingredients to develop a scientifically superior skincare regime for men around the world. After months of searching, he stumbled across a small Japanese village, just two hours outside of Tokyo, called – Yuzuri Hara - the ‘village of long life’.
Ten percent of the population in Yuzuri Hara is over eighty years old, nearly ten times of that in the UK and the US. The villagers fascinated Akhtar, not only because of the lack of diabetes, heart disease and Alzheimer’s, but also because of the impeccable condition of the inhabitants’ skin.
Further investigation showed that the men in this region of Japan had nearly five times the amount of hyaluronic acid (a protein involved heavily in collagen production and the structural integrity of the skin) than the average man, despite the fact that ageing usually slows its synthesis. Akhtar concluded that the high levels of hyaluronic acid in the villagers of Yuzuri Hara was an effect of both their diet and natural skin care regimes, which involved a range of plants, vegetables and herbs.
Using many of the natural ingredients from Yuzuri Hara, he was able to disintegrate them and develop a dependable delivery mechanism in which the effectiveness of each ingredient would be fully actualized at the cellular level. Using himself as the first test, he developed what is now known as the Razor Repair Balm to cure his common occurrence of razor burn (an accumulation of red bumps and inflammation occurring in men post-shave) in just under three weeks. Asim knew he was onto something and devoted himself fully to integrating this newly discovered technology into a full range of products.
The Kyoku for Men skin care range works by replicating the synergy between both the Yuzuri Hara lifestyle and diets. By combining active natural ingredients that the villagers use in both their skin care rituals and diets with cutting edge Kyoku Micro-Particle Technology, Kyoku for Men products penetrate the epidermis into the dermis (specifically collagen product sites known as fibroblasts) to create an environment conducive to increased collagen synthesis. The complexity of this technology can be simplified by acknowledging a simple principle: by altering the actual metabolic functioning of skin cells, we can change the appearance of male skin from the inside out, leading to a deep, long lasting change in the collagen support structure.
In order to truly benefit from the active ingredients present in each product, it is recommended to follow the 3 rituals of Kirei: Cleanse, Scrub, Fuel.
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