Brand History

Designed specifically for men's skin by Asim Akhtar, Kyoku for Men products combine cutting-edge skincare technology with effective natural ingredients, such as ginseng, green tea leaf, bamboo, chamomile and avocado oil.

Kyoku for Men incorporates ancient Japanese knowledge of the active properties in natural extracts with up to the minute scientific research, resulting in the ultimate grooming line for the active urban lifestyle.
Asim, creator of Kyoku for Men, was born into the world of skin care and beauty. His family has been involved in the beauty industry for nearly half a century and, coming from a childhood spent in and out of the laboratory, knowledge of skincare became a part of his DNA. He grew up with an insatiable thirst for iconic fragrances, cutting-edge products and pushing industry standards of technological innovation and worked alongside his family in the development of countless well known, market leading beauty brands.

It was this driving force that inspired him to travel the world in search of the most efficacious natural ingredients to develop a scientifically superior skincare regime for men around the world. After months of dedication, Asim was able to carefully source the ingredients for the grooming range in rural Japan.

Asim found that through their lifestyle the inhabitants of rural Japan not only had first-class health (lack of diabetes, heart disease and Alzheimers) but also impeccable skin.

Further investigation showed that the men in this region of Japan had nearly five times the amount of hyaluronic acid (a protein involved heavily in collagen production and the structural integrity of the skin) than the average man, despite the fact that ageing usually slows its synthesis. Akhtar concluded that the high levels of hyaluronic acid in the region was an effect of both their diet and natural skin care regimes, which involved a range of plants, vegetables and herbs.

Using many of the natural ingredients, he was able to disintegrate them and develop a dependable delivery mechanism in which the effectiveness of each ingredient would be fully actualized at the cellular level. Using himself as the first test, he developed what is now known as the Razor Repair Balm to cure his common occurrence of razor burn (an accumulation of red bumps and inflammation occurring in men post-shave).

Asim knew he was onto something and devoted himself fully to integrating this newly discovered technology into a full range of products. In partnership with business partner Livio Bisterzo he started the Kyoku for Men journey.

"Kyoku for Men started as a very personal journey - what was supposed to be my own personal regime turned into the Kyoku range. Having experienced a number of problems myself, from razor burn to acne to ingrown hairs, and being unable to find any suitable products to combat these issues, I dived head first into the lab and travelled the world to develop products.

Kyoku for men was designed especially for men's skin using ground-breaking, never before utilized technology along with the rarest natural Japanese active ingredients.

I am sure that Kyoku for Men products will help your skin achieve all of potential and wish you well on your own skincare journey."

Sincerely,

Asim M. Akhtar
Founder - Kyoku for Men